While each years seems to bring out a new trend in the online advertising market, from embedded text links to adverts which grow before your very eyes when you hover over them, is the old banner style now dead in the water?

If recent research is anything to go by, it seems that banner adverts have lost their appeal, with click through rates as low as 05.% being recorded on some websites. But surely it will be different for each website, for each sector and different times of the year?

The truth us that while banner adverts may not be as popular as they once were, they do have a part to play in the online advertising industry. Would you be more likely to click on a Adsense advert than a Banner? Surely it would matter what the subject was? Would you really care if it was an Adsense advert or a banner as long as you got what you wanted?

Ultimately every webmaster would like to bring in as much money as possible, and while there is some mileage in actually embracing the latest trends, the advert placement, subject matter and the quality of your site all have a part to play, as does the quality of your cheap web hosting. Just because you change your banner adverts to Adsense does not mean you will be raking in the money, you need traffic, you need it everyday, and you need to be promoting yourself wherever you can.

Once you have decent traffic you can then try different placement methods, different advertising mediums and chop and change as much as you want. Do not get too tied up in the fine detail before you have traffic, because ultimately that is what will dictate your future income, and remember, what works for one site may not always work for another!