While a couple of months ago we saw the war of words between Google and eBay, which resulted in eBay pulling all Google Ads from their US site, it now appears that the popular social site Digg are also looking to move away from Google. A flash in the pan, or the start of a revolt against Google’s rough tactics?

Many observers of the internet have been waiting for this moment for some time, the moment when Google finally push their customers too far, and pay the price. While the spat with eBay was in connection with eBay not integrating Google’s new checkout system into their business, Google’s petty response has back fired in a big way.

It appears that Google went out of their way to organise a corporate event at the same time, and in the same city as a prominent eBay presentation, in the hope of enticing some eBay customers away. After realising that this was a bad move, Google apparently back tracked and cancelled their event, hoping to heal their rift with eBay - this has not happened.

It has also been announced this week that Digg will be stripping all Google Ads from their site and replacing them with the Microsoft advertising system. It seems that someone is finally making in roads into the dominance of Google, which until recently had gone unchecked. So what next for Google?

While Google still have a massive impact on many areas of the internet, the recent events may offer a useful wake up call and show that they may not have it their own way forever. While this may mark a turning point in the increasingly strong market position of the company, it may shift some of the emphasis back to customer satisfaction. It appears that MSN have finally woken up, and while the recent Digg move was a good start, there is still a long long way to go.