Written by Admin in Online Business
When setting up your own online business it is a great temptation to put in as many hours as you can, but is it really the best way of doing it? Is it the best use of your time?
The truth is that many webmasters get a little carried away with their great new ideas, and their enthusiasm can become a little destructive in the end. It can see them spending hour after hour after hour sat by their computer typing away, but often not getting anything finished. Research has shown that it is better to work at projects in short burst, rather than spending hours bent over a screen.
Very often when you are typing and designing / changing the look of your site you can sometimes miss the bigger picture, and you should really take a step back now and again. Does that colour actual go with the site? Does the content make sense? Is it in the right section?
Filling your site with content is fine, but sometimes it is a case of a little less might be more successful, a bit more quality and a little less waffle. Breaks in work are vital when working on a new venture and many people find it easier to actually right ideas down on paper, when they can see them coming together. Don’t forget that not every idea you have will work for our site, some will and some won’t, but you won’t really be able to tell until you see what it looks like, and what it sounds like.
The more tired you get the more of a drop you will see in the quality of your work, and this is very dangerous. You are better having less content, but of a high quality, than loads of content of mixed quality. Anyone can find sub-standard quality on the internet but it is a little trickier finding the good stuff – give yourself a chance and take a break!
One of the main benefits and problems with the internet is the speed at which everything moves, from transferring between hosts, to re-designing your site to your traffic!
It has never been more vital that your site contains content about the latest products, the latest trends and the latest news. Yesterdays must have mobile phone is history tomorrow, it is as brutal as that in the high speed world of the internet. Unless you actually move with the times, the trends and your customers you could see your traffic collapse overnight and quickly see those regular visitors finding somewhere else to go.
So what can you do?
Rather than letting customers find somewhere else to go for tomorrows big seller, make sure that you check the news every day, check you competitors sites and actually see what is selling, what it looking good. There are a selection of blogs available for the latest must have products, and while they may only last a short time, if you are one of the first to market there is the potential to earn some decent income.
Never sit back and think how well you have done because tomorrow is another chapter, another challenge and another day in the life of a webmaster. While the majority of us trading on the net love the thrill and the chase, it can be hard work keeping up with everything – a 24/7 job!
Written by Admin in Online Business
Many traditional businesses are bracing themselves for a decline in the worldwide economy, and many are asking if this will in fact hit the internet. While the internet has been around for some time and seen the boom and bust times of the 1990s when stock markets and investors got carried away with valuations, is the internet part of the worldwide economy?
While there are differing views as to how the internet may or may not be affected by the expected downturn in worldwide business activity, there are implications for the internet – but it may not be as bad as people seem to think!
The internet has always been a way to contact your customers, from around the world, 24 hours a day 7 days a week. To many business people it has offered the chance to cut costs to the bone, to introduce more competitive price and also depend upon a number of automated processes. It has effectively, although some will argue otherwise, affected the whole base cost of the traditional business markets.
As the worldwide economy continues to slow, after the credit crunch in the US and housing market slowdown in other areas of the world, consumers and businesses alike will be looking to reduce their expenditure and get more for their money. This opens up the opportunity for more and more internet business, allowing companies to cut back their costs and consumers to get more competitive pricing.
To some extent the internet may be a little insulated against a major worldwide downturn with more consumers and businesses expected to look at the internet as a means to reduce costs and get better value for their money. What ever happens to the worldwide economy, it will be interesting to see how this does effect the internet because the truth is that nobody really knows!
While big is not always beautiful in the business world, it sometimes pays to think big to get the best deal for yourself, and make more money from your sales. But how many people have the bottle to take that chance? To step into the unknown? To flash the cash?
Whatever commercial website you are operating, if you are successful then at some stage you will be faced with a very difficult decision – do you move up to another level, or do you stop growing and trade at a level you can currently cope with? Unfortunately it is not as easy as that because any company which is not growing, not moving with the times, is a company that has started the decent into oblivion – a site which is in effect dying.
This can pose a very difficult decision for any webmasters, the need to start buying products in bulk or entertaining more clients, but needing to find a way to service them all, on time and to the highest quality. In essence, this is the time when you might decide whether to take someone else on to help you with the business, but you do need to be very careful.
There are many people out there who will join up with you, check out how you run your business and copy it. This can lead to another difficult decision, do you employ someone you already know or do you void mixing business and pleasure at all costs?
This is just a small selection of the potential hazards of growing and growing, and while they can be managed easily if you plan ahead, it can be daunting when you need to take on extra risks, while increasing your over heads at the same time. Then again, there could be worse positions to be in – like no customers
Written by Admin in Online Business
How many times have you heard of a successful site which started out as a hobby then grew into something else? Sometimes it actually seems that a more casual approach is the way to succeeded, where money is not the end game – but is that true?
While it is correct to say that some of the more successful sites do start off as hobbies, these are very often hobbies in which the owner has a great interest and a vast knowledge base. This is part of the reason why the site may well become successful, because the underlying knowledge is there for all to see. So what causes the change from hobby to commercial site?
Some factors to consider :-
The knowledge needs to be of a level which will attract new customers and viewers.
Very often a hobby site will be more relaxed and perhaps not as up tight or sales orientated as a more traditional commercial site. The hard sell can really turn people off.
More often than not the owner will react to requests from readers of the site, hence future products or services for sale will be exactly what was requested – giving the customer what they want.
Hobby sites are very inexpensive to set-up although money can slowly build up, often allowing the site to finance itself – vital where money may be tight.
While it all seems very straight forward, set up a hobby site and then commercialise it, unfortunately it is not that easy. It takes time, it takes a determination and you will encounter many ups and downs along the way, and need to learn on the job. If your true love of the subject still shines through after the move to commercialisation then you have a great chance of succeeding.
Since the introduction of Google’s controversial image search engine, which effectively lists masses of individual images, there have been a number of differing opinions as to whether traffic from this image search engine should actually count towards the traffic to your overall site. Is it valid, or just passing by?
While there are many people who are deeply entrenched in their views on this one, the fact remains that a visit to your site gives you the potential to retain one more customer for the future, the chance to sell your wears. Regardless of how the visitor found your site, even if they are just there to copy one of your images they may well take a fancy to other areas of your site.
There are many who believe that these image surfers are just looking for pictures for their sites, and will not so much as take a second glance at your site, just the image they are after. While this may be true in some situations, there will also be occasions when someone likes you site and decides to stay around. So should you include image traffic when selling your site?
It would be a little unfair to claim that all of the image related traffic was going to visit you again, and were potential customers, therefore it would be sensible to give any potential buyer of your site a breakdown of the traffic. Once everything is out in the open then it is up to the potential buyer to make their own mind up, rather than receive a shock when they buy the site and see how much image traffic there is.
In the end, how a visitor found your site is irrelevant, getting them to stay and then come back is the main task ahead – and not an easy one!