A single page must be simple and use color and graphics in such a professional way that they do not distract from your contact information. All your contact information must be present and should include the times that you will be available and other relevant information that is related to how a potential customer contacts you.
Contact Information is the Main Ingredient
You can divide the components of the single page business website into several pages. If you do this, the home page must have your contact information clearly displayed with a neat tabbing system that allows a visitor to see at a glance the products and services that you offer within the top area of the page. Use a tabbing system to send your visitors to short pages of content that highlight services, expertise, credentials, experience, affiliations and certifications that would interest your reader and would outline your credibility at a glance. A potential customer or partner should be able to understand the nature of your products and services from the visitor landing area.
Potential Customers Look For Email Addresses
Your logo should be prominent enough that the visitor can quickly scan the image and relate it to your content. Contact information should be prominent on the both the single page business website and the home page of a business website that divides the components of a single page business website onto their own pages. If someone is interested in doing business with you, he or she will want your email address right away without having to search for it. Your contact and location information should be prominent components of your contact information.
What’s Your Line?
Create a marketing line that you can place near your logo that will brand your services with the sort of confident feeling that you want to impart to your visitors about your products and services. Focus on an aspect of your business that allows you to compete with everybody else and make your message short and clear.
Your introductory page should not be longer than two or three short paragraphs. Information should be bulleted when suitable because this will allow your visitors to quickly read about and understand your business. Chances are your targeted visitors will stay to check out the rest of your website.
If the graphics are too large or otherwise load slowly, you will lose visitors and the same goes for fonts that are not easily read. Loud pages that scream for attention may also be closed up before they are finished loading unless there are specific reasons as to why the scheme is appropriate. A professional look that enhances the content will win more visitors to your site than a badly arranged or hard to read website.
A single page business website can be an effective marketing tool when done professionally and it can bring new customers to your business. Clarity in the presentation of the contact information is important to the success of this style of page.