The purpose of a company brochure is to go a step beyond what a single page business website has to offer. The purpose of a brochure is to further qualify and target your customers with more information so that the customer can tell whether they need your services at the prices that you offer.
Look at Other Company Brochure Websites
Look at other company brochure websites before deciding what you want from this tool for creating your online presence. Looking at these other websites will help you to decide on a color scheme, layout and styles that appropriate for your site. Clarity is key to a successful company brochure website.
A Brochure Website Has Limitations
When visitors are at your company brochure website, they will not be able to conduct online customers nor is this the type of website that you are regularly placing content on for online marketing. An online company brochure will inform visitors about your company, the types of products and services that you offer and information about your credibility as a vendor. You can offer coupons on your brochure as a part of your marketing campaign and other similar marketing tools.
Contact Information and Navigation
Give your website address to people who buy products and services similar to yours business. Your contact information and tabbing or navigational system on the brochure website should be very precise and not take a long time to read. You should quickly inform readers about services or products, travel directions to a brick and mortar store, contact and any other information that your readers should know about you and your business. Unless you promote this website online, most of your visitors will be people who have received your promotional material in print.
Basic Brochure Components
The basic components of an online company brochure are the contact page, “about us” page and other page topics such as your portfolio, services, products and pricing. The home page of your company brochure should prominently display your contact information especially your email address. Your navigation system should be both clear and offer information on your business type so visitors will know if your website is right for them immediately. Name the tabs in your navigation system in such a way that the reader is instantly informed about your company whenever possible. Your readers should be able to scan your website as they decide whether they would like to be a customer of yours. The easier you make it for potential customers to find out your company, the quicker a customer will be able to decide your company is right for them.
The contact and navigation system contribute to the success of a company brochure website so you should plan your brochure site carefully. When this type of business website is well designed and finished, it will speak glowingly of the business and its owner.