While the majority of us may never actual realise it, colours play a massive part in our lives and can have a great influence. If you know which colours to use on your website it is possible to attract the right audience, and keep them glued to your content. So which colours give out which signals?

Here are a selection of colours and some of the thoughts and actions which they provoke :-

Red

This colour signifies danger, aggression and drama. While it can be very striking, it is probably best used to alert your readers to something which may affect them in a negative way.

Pink

Pink is a very romantic and non-threatening colour which can often signify peace and calm. Often associated with romance and love, it is very soft on the eye and tends to calm peoples minds.

Orange

Orange is a very strange colour which can sometimes instil alarm, but also exudes a vibrancy and energy that few colours can portray. Orange is a very warm colour which is often used for sites where there is great activity – e.g. chat rooms.

Gold

Gold is probably at the highest level of the colours available as it gives the impression of wealth, success and happiness. The colour is immediately connected with the metal gold and the value which society seems to put on this. A very strong and bold colour.

Blue

Blue is a very deep colour which can again often calm the viewer with thoughts of what may lie under the surface. This is a very bold strong colour which exudes trust and wisdom, and is very often used with information sites, where knowledge (or the look of knowledge) is very prominent.

This is just a small selection of how you can use colours to influence the look and feel of your site, and how very often the wrong choice of colour can make a difficult project even harder. Take you time to choose the right colours, do not rush in, and ensure that you take advice from an impartial third party. Very often you can be “too close” to the situation and maybe only see what you want to see.