When you are setting up your website there are a number of issues to consider, one being what kind of template to use, and whether you should go for a free one or paid template. While a unique design will ensure your site stands out from the rest, there are literally millions of free templates out there which you can use (even if just to start off your site and save some money).

Let’s not forget that even though a template may be free, there is nothing to stop you adding a few personalised elements to the design, whether you change one of the colours, add a little graphic or change the text. It is very easy to do, and if you are careful you can actually differentiate your site from the original free template.

Over the last couple of years we have seen many webmasters move back to some of the more basic free templates as they can often be a very good way to highlight your site content, rather than a “busy” template which may take away the emphasis from what you are looking to deliver.

Personally I like to see the information to hand, in my face and not hidden by dark images, flashing graphics and the like. If I go onto a site to buy an insurance policy, that is exactly what I want to do, I need the basic facts presented as simply as possible with relevant links. The “busier” the site is, i.e. the more that appears to be going on with graphics, colours etc, the more chance of me just walking away to find a site which gives me what I want.

Do not forget that there is a difference between attracting your customers and taking away the emphasis from what you are actually trying to do. You may never find the perfect balance, but it is vital that you at least get close to it!