The short answer is YES, if you want to make money and don’t sell a service or a product!

As more and more areas of business become hard to break into, because of massive saturation on the internet, many webmasters are turning to advisory, information based sites where free advice is given. This can attract a whole host of traffic, but it can be difficult to actually make it pay – well actually impossible unless you have some kind of advertising program.

Many people look at Adsense, some use Amazons advertising program or even Adbrite – again there are so many to choose from. While Adsense is by far the more popular, is does not always pay the best prices per click, and if you are too successful they can actually reduce your income by reducing your payments per click – strange but actually true, and known as “Smart Pricing”.

Whatever advertising service you do decide to use you need to ensure that it suits your site, blends in with the overall look and feel of the pages and also advertises what you are talking about – there is no point talking about football only for our adverts to promote mobile phones, it just will not work. Keep you’re advertising programs lean, mean and to the point – they really need to compliment your content and blend into the site so as not to come over as too aggressive.