Over the last few years we have seen major growth in the website network area of business, with many webmasters looking to connect a vast array of sites where the subject matter is either similar or complimentary. While a number of online business people have been raving about the positive impact upon their income streams, do they really work? Is it something which you should consider?

While there is no doubt that those webmasters who are able to keep their traffic within a network, and circulate amongst their businesses can and do make better returns than stand alone sites, there are some factors to consider, including :-

· Connecting websites on the same IP address will impact upon your Page Rank status with Google - ensure they are all on different IPs.

· Ensure that there is sufficient bandwidth available to cover traffic which may be circulated more than once around the network.

· If a site is not profitable, or not forming part of an important link to others, you need to consider whether it should have a place in the network.

· Are your sites compatible with each other?

· Ultimately, is the network actually working?

If you structure your network correctly and ensure that the subject matter is complimentary there is no doubt that it could, and should work for you. However, it still boils down to the same old factor - traffic. Before you make big plans for a massive network, you should structure the increase in your network so that new sites are staggered, rather than hitting your visitors with a choice of numerous sites.

Let each site grow itself and attract traffic on a stand alone basis, because when you link them together the results could be startling if they all have a firm grounding in their own right.

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New Media Consultant