As the internet continues to move at full pace, we are seeing different trends and different ideas to attract customers on a daily basis. While many webmasters seem intent upon chasing these trends for what is often only a short shelf life, is it worth even considering the “here today, gone tomorrow” trends?

The problem with following all of the latest trends, whether this is keyword clouds, talking assistants, etc is that you are changing the whole style and look of your site on a regular basis. Many web users like to see stability to sites they visit, they actually get used to a look and feel when they return. Change can often lead to confusion amongst you potential customers, your potential income earners – so what can you do?

As we have mentioned on this site on a number of occasions, if you are looking to change the look and feel of your site, it is probably best to give your customers a little warning, and do it step by step. Maybe even give them a selection of new designs which you are considering and let them choose the one they think would best suits your site. The more involved you get your customers in the decision making process the more they feel part of the site, and the more they are likely to return.

Think of your site as a small community, with the need to talk and communicate with each other to ensure you are on the same wave length. Even ask them for ideas on occasions – you might be surprised at some of their suggestions!