Once you have created that mega website and looked at all of the different advertising mediums you can use, you may feel that you are ready to bring in those big bucks, to crack the market, to hit the big time - not quite. Where are you going to put those adverts, where will your viewers actually notice them, will they work? These are all questions which you need to investigate……………

Do not worry, help it as hand these days in the shape of what are known as site “heat maps”, which effectively show you which areas of your site your readers are looking at, where they are clicking, and ultimately where you should put your adverts. By finding the so called “hot spots” you will then be able to give your adverts prime positioning, and actually give yourself a chance of making some money.

So where are the hot spots?

While hot spots will differ form site to site because of the theme of the site, the layout and the options available, research has shown that :-

· in general people read from top left to bottom right, so any adverts in that diagonal line in between have a good chance of being noticed.
· the menu bars at the top of your screen are also very popular with readers, because they are generally across your initial eyesight when viewing a site.
· too many adverts will scare people off - be gentle and be subtle.
· footer adverts are general ignored because not many people actually make it to the bottom of a site.

These are just a few of the general habits of the average internet viewer, your future custom, your next income stream. It is vital that you do not over crowd your site with adverts because either it will turn the user off, or they will get so confused as to what they are supposed to be looking at, that no area of the site will actually benefit.

In today’s internet world hard sell is out, soft sell is in…..and the subtler the better.