There are many webmasters who will today be waking up to their worst nightmare after Google’s recent Page Rank review. If the rumours are correct there have been a number of changes to the algorithm which helps to create you Page Rank. The top target for Google has been directory sites, with links from these sites supposedly now worthless….but what is really happening?

In truth, nobody really knows what is going on although there have been rumours for some time with regards to directly links, and many astute webmasters will have seen a great number of directory sites for sale over the last few weeks. The problem with the Page Rank review is the fact that nothing is ever confirmed, leaving a vacuum which can be filled by untruths, deceit and planted stories. Is that what Google really want?

Google have been waging a one man war against paid links for some time, and the exclusion of directory sites is just the next stage in the battle. However, as much as they try they will never fully eliminate paid links and link building exercises, although it does look as though a greater emphasis will be put onto actual traffic as oppose to links.

Those waiting for Google to change their policy of not commenting on how the Page Rank is calculated will be waiting a long time, as this seems unlikely to happen. Instead it seems that we will need to experience regular bouts of worry, rumours and untruths each time the review happens. While nobody is sure what is going on, we can only go off the Page Rank of our sites - something which many webmasters will have seen suffer!