While there is a long running saga about whether your should link your own sites together, whether you will be penalised and what damage it may do, there is still traffic to be used. Why have a network of say 10 sites, with a few which get massive traffic figures, and not be able to “circulate” readers around the rest of the network?

As any business person will know, the main skill to being successful is squeezing the last drop of income out of your customers, but doing it in a subtle way. The hard sell, and blatant abuse of your customer does not go down well, but is there anything wrong with encouraging your customers to look at other sites in your network, other sites which they may find of interest?

As long as you are not taking your customers for granted, not using under hand techniques to get them to look at your other sites and showing them sites which they should find useful, then you should be alright. Now there is the problem of protecting your sites from any potential penalty points from Google and other search engines. In the current web hosting environment this is not too difficult……

A number of web hosting companies now offer a relatively cheap dedicated servers service which allows you to hold your individual sites on different IP addresses, within the same web hosting account. Not only does this help to keep all of your sites in one place, but it also allows you to inter-link each and every site in your network, where you should benefit from inward Page Rank links and hopefully boost the Page Rank for many of your sites.

While there are rumours that Google are now able to compare who actually owns each site, and penalise same ownership site links, this is highly unlikely because of the process involved. If it were this simple, why do Google constantly threaten to penalise you, rather than just doing it?
Plus the fact is that Google have constant problems having enough hardware to deal with all their data processing. Brought to you by our cheap web hosting specialists.