How many times have you looked at a site on the internet and spotted some Adsense there for you to click on? How many times have you actually clicked on the ads? Have you even read the ads? Research has shown that Adsense may not be the answer to all webmaster income issues, with more people being turned off than ever before.

We are not saying that Adsense does not have a place in the online business world, because it does and will have for some time yet, but the impact it can have on your site has reduced substantially. We are now seeing more and more people looking towards affiliate programs which can be discreetly hidden within the text of your site for the soft sell approach – not bold and brass like the Adsense blocks which are so popular today.

Interestingly, we have also seen a reduction in the click values for many Adsense ads over the last few months, with many reporting to have been hit by what has become known as “smart pricing”. While never really acknowledged by Google, many believe that the owners of Adsense have incorporated some kind of pull back system in their Adsense model to reign in the income of those who are racing ahead. Quite how, or even whether it is really happening remains to be seen, but many webmasters are experiencing sudden drops in their income for short periods and then a return to “normal” levels.

As the old saying goes “Do not put all of your eggs into one basket” – i.e. spread your risk!