Even though it can be hard work running one business on the internet, the majority of wealthy and successful online business people will have more than one site in their portfolios. Why?

The reason is simple, spreading the risk!

If you only have one business online and you are depending upon that for your monthly income, what would you do if it was hacked, if it was down for a day, or if someone bigger and better hit the market, taking all of you customers with them? In reality you would be dead in the water……so what can you do.

While it cannot happen overnight, it would probably be a good idea to try to build up a portfolio of smaller online sites to compliment your main business. When we say compliment, that does not mean they need to be about the same subject, in fact it would probably be better to have them about something totally different so that you can again spread the risk.

It may be useful to be an expert in a particular field, but you cannot beat the support of having a spread of business activities. What would happen if one market were to collapse, as we have seen in the US with the sub-prime credit market, or a large competitor decided to pour big bucks into the market to take the top spot. Could you fight back? Would it be worth it? Do you have the time?

Never depend upon one website (or one client for that matter) for all of your income – spread your exposure and your will feel the benefit in due course.