While the majority of regular online surfers will probably have heard of Web 2.0, you may just have dismissed it as some tech talk and moved on. However, there is ever chance that you have already come across a Web 2.0 application as they are growing in numbers on the internet. What is Web 2.0?

Web 2.0 is the new form of online advertising which is interactive with the user, without them actually knowing it! It is a very complicated system which basically tracks your movements on the internet, which sites you visit at which times of the day and what you look for. It is being used by the main search engines such as Google, MSN and Yahoo! in order to get the best return out of their customers. So how does it interact with the user?

After building up sufficient information about your surfing habits, Web 2.0 can then control to the smallest detail the style, type and number of online adverts which you will see on relevant sites. By changing the colour of the ads at a certain time, or realising that a certain style has passed its sell by day, the system will move to the next most successful and formulate a new plan of “attack”. The systems have become so thorough and precise that they may actually know where you are going online before your do!

So what are the benefits of Web 2.0 adverts?

By calculating where you will be at a certain time, the application can deliver an advert which is about a subject which will interest you, and in a style which has shown to be popular to a certain social class or country. By making the adverts as easy on the eye as possible, it has been shown that resulting advert income can be increased dramatically.

We are not talking about just a few percentage points, we are talking about a whole new level of income! Web 2.0 is here and it is here to stay, although it will attract some controversy due to the “tracking” nature of the process.