To the web hosting industry, a domain name registration operation is vital in the race to attract as many customer as possible, but why do they work so well together?

The simple fact is that you cannot have one without the other, especially if you are setting up a new business. As soon as you have spotted the domain name that you have been looking for, the next port of call might be a host. What better opportunity for a host to advertise themselves, than next to a domain registration option?

While the domain registration industry operates on very low margins, the volume of numbers is so high that a few companies around the world are making a great income from this area alone. Godaddy are one such company which have a strong presence in the domain name market, as well as a variety of hosting options which they can throw at you as soon as you have bought your domain. All in-house, all instant, the attraction has been too much for many to ignore!

Even though the web hosting industry has been around for some time now, competition is growing more and more intense and we have seen a number of smaller companies go under, or be taken over by larger competitors. It is now becoming more and more expensive to attract new customers via the normal advertising channels. Therefore large press releases about new services and new offerings are essential, as are the smaller services such as domain names – which will always attract the online webmaster looking for that next big site.