When designing the layout of your website it is very easy to lapse into a design which is what you want to see, rather than one which may better suit your website and compliment your business. Before even considering which colours to use, it is highly advisable to check out the opposition, the websites you would like to follow, and see what works for them and what does not. Set out to make your site design a “best of the rest” design, taking the best elements from sites which work, and leaving the distracting designs and colours behind.
So what colours should you use?
While it depends upon what type of site feel you are looking to portray, you may find the following comments helpful :-
Blue tends to give a cold steely feel to it, and is not used in the more fashion conscious or younger market.
Black tends to give a very dark and ghostly feel to a site it is if too hard and there is too much. By all means use black in certain sections, but ensure the overall look of your site is not too dark.
White gives a similar feel to Blue, cold sharp and to the point, but not used to excess in more trendy sites.
Red tends to give a hot feel to a site, something which is constantly changing and trendy.
Green tends to offer a more relaxed and fresh feel to a site – something which is non-aggressive.
In summary, light colours tend to give a fresher look to a site, while the darker colours tend to give a ghostly feel about them. It will depend upon which type of image you are trying to portray, and ultimately whether you are looking to follow the crowd or do your own thing.
Do not forget that after you have designed your site and allocated the colour scheme, you can always experiment with the colour positioning – and ask you customers which they feel is best!
