While the internet offers the chance to create and run a variety of different types of business, due to the massive traffic on the internet, many people choose to offer free services and use online adverts for their income streams (with Google Adsense by far and away the most popular). The problem is when do you add the adverts and where about do you place them? These are questions which could really make or break your income projections!
The first dilemma is when to place your adverts on the site, although we have a few simple guidelines for you :-
Do not place adverts on your site until you have sufficient traffic to make it worthwhile.
It is probably best to try and get the trust of your readers before Adsense is included on your site, that way they do not think you are after every penny you can get!
Only place Adsense adverts when your site is optimised and the adverts automatically pick up on your content. There is no use showing adverts which are not relevant to your site and subject matter.
The next big question you will face is where to place any adverts, and again we have a few guidelines for you :-
Do not over kill your site with adverts, as this will mask the overall reason for your site and potentially scare off your readers.
Place subtle adverts where your readers will see them, but ensure that they blend in with the colour scheme of your site, and do not look too “aggressive”.
Try and place subtle adverts on all of your site pages, whether you do this by attaching the advertising code to your header file or menu file. While they need to be subtle, they also need to be seen and placing them on the home page is no good if a reader enters via another page - they will not see your adverts.
Never try and dupe your readers by placing ads under false pretences. Always be up front with your readers, and ensure they know they are clicking on an advert. Apart from the fact it is against Adsense rules, it is also against the spirit of online business.
These are just a few of the simple clues as to when and where to place Adsense (and other advertising services) on your website. Each website will be different, with a different crowd, different feel and different subject matter. Do what is best for you , but stay within the guidelines otherwise your life online will be short and sweet.